Director / Head of Marketing

remote
Toronto, Ontario, Canada .
full-time . March 6, 2024

Description

Director / Head of Marketing

Reports to: Chief Executive Officer

Location: Remote (Eastern Standard Time; GMT-5; likely US or Canada)

Position Overview:

The Head of Marketing for Vantage is a pivotal leadership role focused on driving a comprehensive, integrated marketing strategy to position Vantage as a premier, end-to-end, retail media platform. This individual will lead product marketing initiatives while creating a cohesive strategy across brand, content, paid media, and customer engagement.

The Head of Marketing will collaborate closely with sales and product teams to ensure alignment and brand consistency, helping to solidify Vantage’s market position, drive product adoption, and foster client loyalty.

Key Responsibilities:

Product Positioning & Messaging: Lead the creation of compelling product messaging that resonates with various target audiences. Ensure consistent positioning across marketing materials, sales collateral, and digital channels to communicate Vantage’s value proposition effectively.
Integrated Marketing Strategy: Develop and oversee a cohesive marketing strategy that leverages product marketing, content, and digital channels to drive brand awareness and customer engagement. Key areas of focus include:
Website and online presence: ensuring our online assets are up-to-date, user-friendly, and optimized for lead generation.
Paid Media: Strategically allocate paid media resources across channels (display, search, social, and industry platforms) to amplify Vantage’s reach, targeting customer acquisition and brand building.
Content & Thought Leadership: Establish Vantage as an industry thought leader through engaging content, such as events, whitepapers, case studies, webinars, and blogs, highlighting Vantage’s unique solutions and industry insights.
Customer Engagement & Retention: Design programs that foster client loyalty, using email marketing, social media, and personalized campaigns to reinforce brand value and enhance the customer journey.
Sales Support & Collaboration: Provide the sales team with resources required to drive marketing qualified leads into the top of funnel. This includes conference sponsorships and association partnerships that drive both brand awareness and marketing qualified leads. Develop comprehensive sales enablement assets, including competitive insights, product collateral, and presentations, ensuring alignment on value messaging.
Campaign Management & Optimization: Oversee the development and execution of multi-channel campaigns that integrate brand messaging with product initiatives. Continuously monitor and refine campaign strategies to maximize engagement and conversions, leveraging analytics to optimize performance.
Data-Driven Decision Making: Track and analyze key marketing metrics, including customer acquisition costs, engagement rates, and conversion ratios. Use these insights to inform strategies, improve campaign effectiveness, and enhance ROI.
Building a Team: Develop and execute a comprehensive marketing strategy that aligns with Vantage’s business objectives and drives brand awareness, customer acquisition, and revenue growth.

Skills & Qualifications:

10+ years in Marketing Leadership: Extensive experience in marketing, with a focus on B2B SaaS, AdTech, or MarTech industries. Proven success in product marketing and integrated campaign execution.
Strategic & Analytical Thinking: Demonstrated ability to develop strategic marketing plans informed by data insights, market trends, and customer behavior.
Exceptional Communication & Collaboration Skills: Strong ability to lead cross-functional teams, align stakeholders on key initiatives, and present complex ideas to varied audiences.
Creative Vision & Results Orientation: Ability to think creatively to solve challenges while focusing on measurable outcomes and brand impact.

What We Offer:

Competitive salary with performance-based incentives.
Equity and ownership opportunities within a growing company.
Comprehensive health benefits and flexible work options.
Generous PTO and professional development support.
Opportunity to shape the marketing direction of an innovative advertising platform.

Join Us:

Be a part of Vantage’s exciting growth journey. Apply now to lead our marketing strategy, drive product success, and position Vantage as a leader in the advertising industry.

About Vantage

Vantage plays in a $250BN addressable market in North America that is seeing significant disruption. Retailers are transforming their digital marketing practices to drive customer acquisition and are looking for new profit centers in retail media networks.

Vantage is uniquely positioned in this space, having established a technology platform that is custom-built for retail media. We offer the only turnkey platform for integrated retail media networks. We significantly outperform online media benchmarks by leveraging automation, machine learning, and AI. Ours is the market-leading platform and we have real traction with some of the biggest names in retail.

We are excited to expand the team and take the company to the next level. You would have the opportunity to get in early, and obviously, that comes with great possible financial upside, but it also comes with an opportunity to shape the culture of the team. So, we’re picky about the people we invite to join the journey. We’re looking for true team players, not lone wolves or temporary hired guns. We are professionals with a passion for doing great work and driving real success for Vantage and our clients.

Headquartered in Toronto but working fully remotely, the Vantage team is diverse, creative, and fun. We believe that our strong commitment to diversity & inclusion enables Vantage to be better. We also believe that people are happiest and can accomplish the most amazing things when they have the freedom and flexibility to customize their work and life environments and can take on huge, stimulating challenges with fantastic colleagues.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into building a team. Vantage offers a full range of medical, dental, and vision benefits. All employees are also owners, as everyone is enrolled into the Vantage Employee Stock Option Plan. Vantage provides strong maternity / parental leave benefits in all jurisdictions.

Vantage also offers numerous well-being programs, education assistance, development courses, and discount programs with participating partners. As for time off, Vantage employees enjoy generous vacations, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time, and other time off are provided consistent with relevant jurisdictions and company policies.

Reasonable accommodations are available to job applicants on request and throughout the application process.

We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.

If you are a results-oriented marketing leader with a passion for technology and a desire to drive growth in the retail industry, we encourage you to apply and join us in shaping the future at Vantage.

Know someone who would be a perfect fit? Let them know!